TIAA CREF Rebranding


Visual brand and digital strategy enterprise revision/rebranding effort. Providing continuity of brand strategy across all mediums. Redesign of landing pages, architectural and visual rework to provide a intuitive path for users to find information and support for retirement, investment and insurance products.

Working closely with UX group and as liaison within the Creative team for UX and creative approaches to the redesign efforts. Revisions included specific investment program informational seminars invitational approach and delivery. Included were product campaigns partnering with specific client institutions like the NC 403b to provide a smooth transition to a new program. Utilized wireframes, highfidelity mockups and html prototypes.

TC- Various Landing Pages
TC-IAS Campaign