Problem

• Site built without a user centered design approach
• Outdated content
• Avg. 789 +/- unique visitors a month
• Value Add’s as primary focus
• Avg. site visit – 11+ minutes – highest 15 min
• Over 10 navigation patterns

Methodologies

• Data Analysis – Google Analytics, Quantcast
• InfoUSA – Customer/user profiling
• Content Audit – with Sales and Marketing Teams
• Guerrilla User Research
• Review of Customer Service call logs and documented complaints